Alfred E McNair III
Senior Digital and Business Information Executive Focused on Utilizing Data Analytics to Drive Transformative Solutions, and Deliver Continually Improving Value to Internal & External Customers. 15 Years of Leading Analytics, IT, and Operational Teams. Track Record of Successfully Guiding Executive Teams & Business Owners through Discovery, Prioritization, Planning, & Implementation of Business & Digital Transformations.
Strategy Leader l Data Analytics & Utilization | MBA, PSPO™, ITIL®4
Professional Journey
2018-Present
VP, Integrated Marketing & Data Strategy
Drove development and execution of business intelligence, data analytics, and customer relationship management (CRM) database strategies for B2B and B2C segments, reporting directly to CMO.
Built and leveraged strong foundation of leadership to establish customized communication and motivation models based on individual employee needs. Built culture of camaraderie and support publicly recognized and applauded by C-suite. Highlights of my tenure include...
​
-
Dramatically enhanced leadership visibility of data and streamlined operations for several cross-functional teams, including product, technology, marketing, sales, and customer care, by integrating over 1000 fractured data sets from 12 companies gained in ASC’s acquisition into single unified location accessible through interactive dashboards.
​
-
Drove year-over-year (YOY) profit growth of 33% ($1.5M) in 2022 for the outbound marketing channels, and 14.3% YOY across managed channels ($6.1M) in 2022, by leveraging data integration project outcomes to enable digital automations.
​
-
Led team processing nearly 1TB of data daily, using cloud extract, transform, and load (ETL) methodology to validate and ensure hygiene of data prior to preparing for business use.
​
-
Delivered 22% in bottom-line profit growth in 2021 by identifying and retiring unprofitable product lines through consolidation, analysis, and reporting on 10+ years of historical company data.
Data Analytics
Cloud Architecture
Data Integration
A.I. Modeling
Process Automation
Sr. Leadership
Strategic Planning
2012-2016
Siemens Energy
Multi-Year Consulting Contract
Designed, delivered, and supported models, materials, and tools to aid sales efforts. Ensured quality and accuracy of sales documentation from customer proposals to PowerPoint presentations. Enabled tracking of Siemens Energy North America’s intranet activity through creation of custom Adobe Analytics platform. Custom built CRM platform for national distributed generation customers.
​
-
Developed energy market timing model resulting in average energy client net benefit between $112–230M by forecasting financial implications of scheduling changes during power plant development and enabling informed decision-making.
​
-
Enabled $500M deal with Mexico’s Federal Electricity Commission by building tool that illustrated value of collaborating with Siemens by aggregating existing data points and crafting roadmap to client success.
​
-
Streamlined operations for distributed energy generation agents by custom building customer relationship management (CRM) system from scratch that provided access to catalogue of contact information and interaction history for 500 clients.
Data Analytics
Data Modeling
Process Automation
Data Collection
Financial Analysis
Project Planning
2010-2017
Alfred E Consulting LLC
Business Strategist
Provided business consulting services to range of clients across real estate developers and real estate agencies, independent physicians, wine and spirits distribution, and restaurant startups. Delivered services including startup planning, marketing, operations, and logistics, database development and management, competitive research, and CRM platform hygiene.
Analyzed business needs and developed strategic plans to scale startups and fulfill organizational goals through third-party partnerships, internal contracted resources, or service as internal de-facto director, manager, or analyst. Highlights as a business consultant include...
​
-
Facilitated sale of over 350 homes for 168-acre new development in 2016 through design and leadership of impactful marketing and operations framework. Enabled $3M in supplemental grant funding for first-time homebuyers through effective management of data audits.
​
-
Created integrated clinical network that delivered $7M in value for 24 independent physicians’ offices in 2015 by developing a customer data platform (CDP) and intranet system for the physicians’ association with new HIPAA-compliant patient file sharing, joint contracting, and collaborative negotiation capabilities that allowed for refactoring insurance disbursements and medical office supply contracts.
​
-
Provided logistics data, end-state strategy, and presentation used by client to secure a total of $300,000 in funding and a multi-year wine distribution contract with Tavistock restaurants.
​
-
Delivered market feasibility reports, start-up consultations, and multi-channel marketing strategies with emphasis in paid google search, and SERP producing SEO content, for dozens of industries including real estate developers, medical practices, restaurants, legal firms and automotive services.
Strategic Planning
Digital Transforms
Data Analytics
Digital Marketing
Process Automation
Sr. Leadership
Operations
2006-2010
Washoe Investments LLC
Business Asset Analyst
Conducted, presented, and incorporated primary and secondary market research into $34M dynamic financial portfolio. Directly, evaluated financial and organizational health for 50+ privately owned businesses as potential equity investment targets.
Implemented LEAN process improvement and coached equity partners in digital transformations to increase business profitability and investment yield for the fund.
​
-
Grew $700,000 eCom investment portfolio to $1.2M within my first 2 years of employment though market trend analysis and company-specific research and restructuring.
​
-
Designed investment injection programs for projects and business ranging from a $200M football stadium investment, to a 400-car inventory dealership, and dozens of restaurants and boutique product retailers on the Mississippi
Gulf Coast
​
-
Optimized the investment allocation of a fund of funds division totaling nearly $8M in invested capital which grew at 18% annualized from 2007 to 2014.
Financial Anlaysis
Portfolio Management
Business Analytics
Process Improvement
Market Research
Business Consulting
Investment Planning
Kyle Davis, FL
"As a Director at American Safety Council (Certus) Alfred was consistently leading the department with new analytics innovations that helped give consistent and evolving clarity to our strategy team. If there was ever one important keystone to our department, it was Alfred leading the charge on how to best understand the challenges we were facing and figure out the best solutions for the future. I've never felt more confident in any other leader, and it was and absolute pleasure to have him on our leadership team."
Kenric Wong, FL
"Alfred McNair was a classmate in college. Over the years, I've seen him demonstrate extraordinary planning and leadership. This is complimented with his strong work ethic. He has become a life long friend, a peer in the strategic portfolio planning field, and has always shown exceptional character.
Ian Moser, FL
"Alfred is a technical and strategic mentor to myself and may others. In the roughly 2 years I was at American Safety Council (Certus), I saw him success in many steps toward transitioning our company to a truly data-driven shop. His leadership led to many successful cross-department initiatives for expediting access to data and intelligence insights. Alfred also exhibited excellent technical skills managing JavaScript tagging for 100+ ecommerce sites, and complex data pipelines and downstream automations and reporting tools. I would recommend Alfred for any role where he can lead and nurture teams."
Education
2022
Certificate of Learning
Axelos International
ITIL V4: IT Infrastructure Library, an internationally accepted IT service delivery framework focused on reducing risk, improving customer relations, and supporting IT environments.
2022
Certificate of Learning
Microsoft
AZ 900 Fundamentals: Cloud computing concepts, models, and services, such as public, private, and hybrid cloud, in addition to infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
2021
Certificate of Learning
SCRUM.ORG
Professional Scrum Product Owner: Managing Products with Agility, Developing and Delivering Products Professionally, Evolving the Agile Organization
2008 - 2010
Masters of Business Administration
Rollins College
Crummer Graduate School
Operations Management: Quality Management, Analytic
Logistics, Project Planning Methods, Organizational Behavior, Statistical Forecasting, Resource Planning
Marketing: Market Research Methods, Advertising Theory, Brand Identity Elements, Digital Advertising
2000 - 2004
Bachelors of Arts
University of Central Florida
Finance: Capital budgeting, Portfolio Theory, Speculative Markets, Managerial Accounting, Financial Accounting, ROI Planning and Analysis
